Parnassian
Creative / Agency

Audible

Creating a copy voice that was approachable and clear was the first challenge—and it had to touch everything members saw from their very first day.

Creating a copy voice that was approachable and clear was the first challenge—and it had to touch everything members saw from their very first day.

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For a brand that prided itself on superb customer care, it also meant devising friendly, effort-free ways for members to communicate their issues.

For a brand that prided itself on superb customer care, it also meant devising friendly, effort-free ways for members to communicate their issues.

Audible Romance was the first product launch of its kind at Audible, allowing new and current members to have the all-you-can-eat type of content consumption they wanted.

Audible Romance was the first product launch of its kind at Audible, allowing new and current members to have the all-you-can-eat type of content consumption they wanted.

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