The launch of virtual reality content for a legendary brand meant collaborating with industry legends like Christoph Niemann and Times Magazine editor Jake Silverstein.
With the most advanced technologies available, Times editors made good on a century-old promise to report without fear or favor.
The Displaced, the first virtual reality film ever created by the Times.
Three children. Three continents. One story of migration captured in virtual reality.
Google Cardboard enabled Times subscribers to plug right into the experience. The response was nothing short of resounding.
Christoph Niemann illustrations gave the act of personal discovery a visual language that was able to encompass a range of content, from hard news to science to travel.
New ways of delivering stories to Times readers contributed in part to a historic spike in digital subscriptions and retention strategy.
